Author: Sean Cwynar

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Industry Consolidation

The healthcare industry is a sea of change. The last few years of healthcare reform and public policy created drastic changes to how many of us do business.  A notable change […]

Specimen Bag Features

Specimen processing is a vital part of proper patient care.  Effective processing is needed to determine the cause of a patients aliment and the next steps in their treatment.  Proper […]

By: Sean Cwynar | On: January 16, 2017 | Category: Healthcare Marketing | Tags: branding, medical marketing

Rebranding 101

What’s in a name?  A name is how one is recognized by others and how one defines themselves.  Changing a name therefore changes both the internal and external definition of […]