Research shows leading health organizations are making building a better customer experience for patients a top priority. Understanding what defines a positive customer experience will help evaluate success and engagement with your organization. It’s important to assess a patient’s end-to-end experience and use this information to ensure the customer experience becomes a part of your culture for employees. Providing convenience, cohesive branding and a seamless experience with technology are all critical ways to optimize the customer experience and increase customer loyalty.
Last month, Managed Healthcare Executive offered insights on steps healthcare organizations can take to improve customer experience. Read about it here: